Whole

Whole

New York Times Bestseller

What happens when you eat an apple? The answer is vastly more complex than you imagine.

Every apple contains thousands of antioxidants whose names, beyond a few like vitamin C, are unfamiliar to us, and each of these powerful chemicals has the potential to play an important role in supporting our health. They impact thousands upon thousands of metabolic reactions inside the human body. But calculating the specific influence of each of these chemicals isn’t nearly sufficient to explain the effect of the apple as a whole. Because almost every chemical can affect every other chemical, there is an almost infinite number of possible biological consequences.

And that’s just from an apple.

Nutritional science, long stuck in a reductionist mindset, is at the cusp of a revolution. The traditional “gold standard” of nutrition research has been to study one chemical at a time in an attempt to determine its particular impact on the human body. These sorts of studies are helpful to food companies trying to prove there is a chemical in milk or pre-packaged dinners that is “good” for us, but they provide little insight into the complexity of what actually happens in our bodies or how those chemicals contribute to our health.

In The China Study, T. Colin Campbell (alongside his son, Thomas M. Campbell) revolutionized the way we think about our food with the evidence that a whole food, plant-based diet is the healthiest way to eat. Now, in Whole, he explains the science behind that evidence, the ways our current scientific paradigm ignores the fascinating complexity of the human body, and why, if we have such overwhelming evidence that everything we think we know about nutrition is wrong, our eating habits haven’t changed.

Whole is an eye-opening, paradigm-changing journey through cutting-edge thinking on nutrition, a scientific tour de force with powerful implications for our health and for our world.

About the Authors

T. Colin Campbell

For more than 40 years, T. Colin Campbell, PhD, has been at the forefront of nutrition research. His legacy, the China Study, is the most comprehensive study of health and nutrition ever conducted. Dr. Campbell is the author of the bestselling book, The China Study, the New York Times bestseller Whole, and The Low-Carb Fraud and the Jacob Gould Schurman Professor Emeritus of Nutritional Biochemistry at Cornell University. He has received more than 70 grant-years of peer-reviewed research funding and authored more than 300 research papers. The China Study was the culmination of a 20-year partnership of Cornell University, Oxford University, and the Chinese Academy of Preventive Medicine.

Learn more at nutritionstudies.org.

Howard Jacobson

Howard Jacobson, PhD, is an online marketing consultant, health educator, and ecological gardener from Durham, N.C. He earned a Masters of Public Health and Doctor of Health Studies degrees from Temple University, and a BA in History from Princeton. Howard cofounded vitruvianway.com, an online marketing agency, and is a coauthor of Google AdWords For Dummies.

Learn more at plantyourself.com.

About T. Colin Campbell Center for Nutrition Studies (CNS)

The T. Colin Campbell Center for Nutrition Studies (CNS) is a nonprofit organization based in Ithaca, NY, home of Cornell University. The Center grew out of T. Colin Campbell’s life work in nutritional research and the recognition of The China Study, the 2005 bestseller he co-authored with his son Thomas Campbell, MD. The mission of CNS is to promote optimal nutrition through science-based education, advocacy, and research. The CNS website features whole food plant-based resources including in-depth articles, recipes, a free monthly newsletter, and information concerning our online Certificate in Plant-Based Nutrition.

In partnership with eCornell, CNS began offering the very first Certificate in Plant-Based Nutrition in 2009. eCornell is a subsidiary of Cornell University and leading provider of online education. Since then, the CNS certificate has become a nationally-recognized nutrition education program, enrolling thousands of students who have gone on to use their knowledge in a variety of endeavors. In addition to the general public, CNS has created the opportunity for a growing number of health professionals to earn continuing education credits while learning about the benefits and science supporting the whole food, plant-based lifestyle.

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Publication Details

Whole
  • Title: Whole
  • Author: T. Colin Campbell and Howard Jacobson
  • Publisher: BenBella Books, Inc.
  • Publication Date: Trade paper: 05/06/2014 | Cloth: 05/07/2013
  • Price: Trade paper: $16.95 US/$19.99 CAN | Cloth: $26.95 US/$30.00 CAN
  • Format: Cloth, trade paper, and ebook
  • Trim Size: 6 x 9
  • Page Count: 352 pages
  • ISBN: Trade paper: 978-1-939529-84-8 | Cloth: 978-1-937856-24-3
  • Ebook ISBN: 978-1-937856-25-0

Endorsements

After reading The China Study and drastically changing my diet toward the more whole food, plant-based diet recommended by Dr. Campbell, my career numbers shot up when they were supposed to be declining. I thought to myself ‘Why doesn't everyone eat this way?!’ This new book, Whole, answers that question with great clarity. Never again be confused about diet and nutrition.

— Tony Gonzalez, Atlanta Falcons, 16-year National Football League player, record-setting tight end

America’s premier nutritionist, T. Colin Campbell, with courage and conviction, articulates how the self-serving reductionist paradigm permeates science, medicine, media, big pharma and philanthropic groups blocking the public from the nutritional truth for optimal health.

— Caldwell Esselstyn, Jr., MD, author of the bestselling Prevent and Reverse Heart Disease

T. Colin Campbell, based on his long career in experimental research and health policy-making, uncovers how and why there is so much confusion about food and health and what can be done about it. His explanation is elegant, sincere, provocative, and far-reaching, including how we can solve our health-care crisis. Read and enjoy; there’s something here to inspire and offend just about everyone (sometimes the truth hurts).

— Dean Ornish, MD, Founder and President of the Preventive Medicine Research Institute in Sausalito, California; Clinical Professor of Medicine, University of California, San Francisco; and author of the bestselling Dr. Dean Ornish's Program for Reversing Heart Disease

Whole makes a convincing case that modern nutrition's focus on single nutrients has led to mass confusion with tragic health consequences. Dr. Campbell’s new paradigm will change the way we think about food and, in doing so, could improve the lives of millions of people and save billions of dollars in health care costs.

— Brian Wendel, Creator and Executive Producer of Forks Over Knives

There are very few material game-changers in life, but this book is truly one of them. The information herein—backed up by extraordinary peer-reviewed science—has the power to halt and reverse disease, give you energy you’ve never known, and put you on a path of transformation in just about every positive way. Read it and get ready to soar.

— Kathy Freston, New York Times bestselling author of The Lean and Quantum Wellness

Dr. Colin Campbell opened our eyes with The China Study. In Whole, Dr. Campbell boldly shows exactly how our understanding of nutrition and health has gone off track and how to get it right. Beautifully and clearly written, this empowering book will forever change the way you think about health, food and science.

— Neal Barnard, Founder and President of the Physicians Committee for Responsible Medicine

This book is the key to understanding how to increase our natural longevity and health, it is key to slowing global warming, and all of this at no cost, rather, at immeasurable savings to society.

— Mike Fremont, World Record Holder marathons for 88 and 90 year olds

In Whole, Dr. Campbell defines a super-paradigm that elucidates a philosophy—wholism—which medicine needs to aspire to in order to attain an enlightened solution. Whole is a masterpiece of intellectual triangulation, outlining the past, the present, and the critical next steps in the future of biochemistry, human nutrition, and healthcare. This book is going to unleash a health revolution!

— Julieanna Hever, MS, RD, CPT, author of The Complete Idiot’s Guide to Plant-Based Nutrition and host of What Would Julieanna Do?

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